The Challenge

Arma Partners wanted to modernise their website while keeping its clean, bold layout, use of stats and filtering tombstones. In order to stand out from their competitors. Arma needed re-define their business ecosystem and clearly delimitate their business sectors. 

The Solution

We worked closely with their senior teams to refresh the designs and re-categorise the data in a way that it provided aggregated value to its users. We worked tirelessly to find the imagery that perfectly suited the global nature of Arma Partners and developed the site’s structure and functionality. We incorporated long-form articles with a parallaxed illustration background both to humanise the site and position them as leading critical thinkers. 

The Activation

When re-designing the Arma Partners’ website we kept in mind the importance of its’ architecture and the necessity of coming up with a site that would allow them to create content consistently. We worked on their tombstone architecture and added a map as a second way of seeing their work.

We work with Arma Partners on a daily basis and also support them with ongoing collateral design and monthly updates. 

The Results

We reflected Arma’s data-driven approach to the digital revolution and created a website that is perfectly structured and consistent. Its cleanness and boldness allows users to focus on what matters to them: information about their sector specialisation, their capabilities and their deal record. We developed their team section and linked each deal announcement to the people that worked on it.