Case Study - Finance
Alantra is a global investment banking, credit portfolio advisory and alternative asset management firm focusing on the mid-market with offices across Europe, the US, Latin America and Asia.
Alantra wanted a website that demonstrated their commitment to being an innovative, transparent, and entrepreneurial firm. They wanted to offer the ultimate user-friendly experience and allow its users to step away from a classic navigation towards to a flexible and interest-based one.
We worked closely with the marketing team and senior teams to articulate the Alantra story and showcase what makes their firm, its people and the way they do business so unique. We travelled regularly to major cities to work in person with key teams and led regular calls to guide the creative process. We developed the site’s functionality, allowing it to be compatible with all browsers and mobile devices and added a search tool.
We used our site-mapping strategy to help Alantra to delineate their three key business divisions and mapped out audience user journeys to get users to required areas as fast as possible.
On top of re-structuring and re-designing Alantra’s website, we worked with them to grow and develop their Brand Narrative. We worked on a new company claim that conveyed that the strength of Alantra is creating, innovating and growing and reflected this thinking on the homepage animation.
We reflected financial excellence and clarity of thinking though minimalist design and clear layout. The site offers the possibility of getting to know Alantra’s people and multiple touch points to meet the team behind a deal or an investment. The new website embraces a new narrative for the ethos of the Firm, including the Company claim: Possibility is in the ascent.