Case Study - Consumer
Skylark made the Zest website and launch animation. Zest is an employee benefits platform, helping HR managers and COOs incentivise employees to stay longer at companies.
Rebranding a Product
Zest radically rebranded their product and wanted to launch as a positive, time saving investment, but most importantly, credible and experienced. We strategised the tone of voice and how this could be articulated across the entire site.
We produced an animation for the website and social media to launch the brand. We made pithy, easily identifiable stories that would resonate with HR managers, showing their typical frustrations and how easy it was to avoid those with Zest and go one better with employees.