Case Study - Consumer
Arsenal Stadium Tours
Arsenal worked with Skylark to transform their ‘Tours’ website into an easy to use,
e-commerce experience. Arsenal Stadium Tours offer a range of experiences and tours
at the Emirates Stadium.
Become a Top 10 London Experience
Arsenal worked with us to transform their old ‘Tours’ site into a slick, easy to purchase e-commerce experience. With over 31 million visitors to London per year, Arsenal saw an opportunity to radically increase sales to this market.
Strategic UX Funnels
We worked alongside specialist UX Partners, Mace & Menter to create strategic funnels to guide users to the right purchase areas quickly.
On-going Content Strategy
We work on an almost daily basis with Arsenal. Our ambition is to produce media content that matches the scale of Arsenal’s legacy and global reputation. We are rolling out a phased content strategy with this website to lead with compelling content: copy, video and images that are aspiration to Tour visitors, and make them feel like the experience starts the minute they land on the website.