Case Study - Consumer
Arsenal Football Club Store
Skylark redesigned the Arsenal Direct website. It is the official online store
for Arsenal football club, selling products and experiences.
We redesigned the Arsenal Direct website in 2017, working in close collaboration with Mace & Menter, our User Experience partners and eCommerce partners, KPS (formerly Envoy). This responds to very detailed product testing and allows us to design with very strategic points in mind to guide the user to purchase. We work with careful attention to design finesse and imagery.
New Season, New Kit
Each season, we work alongside the marketing team to re-skin the website showcasing the new kit. These are always hi-concept, integrating photo shoots with the team. The lead comes from the official sponsor and we integrate the design lead from them across all pages. We also create the sets of assets required for the personalised kit, which can be created and customised online.
Campaigns & Marketing Suite
We work alongside the Arsenal marketing team, using a suite of media. On a monthly basis, we support Arsenal with website updates, mailer templates, digital banner updates to support their campaigns. At Christmas, we re-skin the website with the approved Christmas look and feel across all pages.