Case Study - Health
BAD
Acne Support
The British Association of Dermatologists (BAD) is a charity whose charitable objects are the practice, teaching, training and research of Dermatology.
Services
Discovery, website design, UX, front-end development, back-end development, imagery curation & infographics.
Features
Website photography, image curation, gamification & video integration.
The Challenge
Acne Support was the third of a series of sites we have designed for British Association of Dermatologists (BAD). The BAD works with the UK Department of Health, patient bodies and commissioners across the UK, advising on best practice and the provision of dermatology services. Acne Support was a condition specific site, focused at providing young people with advice and support on acne.
The Solution
The site needed to have a different look and feel to our previous BAD websites, as the target audience was younger. We used bolder fonts and statement colours in an imagery based grid layout. The website was designed with video content at the forefront.
The Results
The resulting website is easy to navigate and engaging to use. Resources are presented in a clear and straight forward way.