Rached believes creativity and processes are the key ingredients to a successful project. As a project manager, her role is to ensure projects are progressing in the right direction and at the right speed. Although this is her core responsibility, Rached considers herself as a hybrid profile, with an interest in everything digital from Marketing Strategy to User experience.
Rached successfully ran her own start-up in Paris before moving to London and supported multiple agencies on market leading accounts before joining Skylark.
Rached holds a Masters degree in Business Innovation Management and Entrepreneurial studies.