Innovation is the key ingredient to Arthur’s work. His design touchstones are simplicity and clarity – focusing on the essential narrative. His work intersects the highly functional and visually creative. It encompasses a wide range of design areas, including visual identities, web user experience (UX) and user interface (UI), mobile UI and brand narrative. Prior to founding Skylark, Arthur worked for the interactive departments of Channel 4, the BBC and leading independent production companies. In 2001, he was part of the award-winning team to first broadcast the Kumbh Mela online in the largest religious gathering on Earth. He studied History at University College London.